Positioning for Solopreneurs who want to be the obvious choice, not the loudest one
I help established solopreneurs explain why clients should choose them, so they can stop guessing and start attracting the right clients.
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It's demotivating to do "everything right" and still not see results...
You’re already running a successful business but when it comes to marketing it, you’re still guessing. You post and hope for the best, with no idea if you’re even moving in the right direction. You know you’re good at what you do, but when someone asks why they should hire you, you go blank and trip over your words.
What if instead, you could answer that question confidently?
Working with Kat is the best investment I’ve made.
She is so knowledgeable, very sweet, patient and on point. Super organized and listens patiently to understand where you’re at in your business. She asks very good questions to come up with a detailed plan. Thank you, Kat! You’re amazing and I adore you!!
Anisha J.
Web Designer
You don't need to become a full-time content creator to grow your business....
All of the solopreneurs who come to me are already great at what they do, and they’ve got the results to prove it. But since no one else can see it online, their connections don’t turn into clients.
It’s not a problem with their content. It’s a problem with their positioning. When your positioning is clear, content stops being the bottleneck in your business.
Here’s what changes when we work together:
You stop performing
Marketing feels like a conversation because you know exactly what to say without overthinking or following a script.
You stop chasing leads
People start coming to you, because your content already shows them why they should work with you.
You stop needing to convince
Since your content already answers “why should I hire you?”, half the work is done before you even get on a call.
Kat has a way of discovering those blindspots.
Kat is absolutely amazing! She has a way of discovering those blindspots which was so helpful during our Mentorship session. I truly value her ability to listen and read-between-the-lines. If you are stuck going in circles and need a guide to truly point you in the right direction, I can HIGHLY recommend working with Kat.
Claudia S.
UX Designer
What is Positioning and how does it work?
Positioning is the foundation you build all your marketing on. It sits in the overlap between what your clients need and what you do that your competitors don’t.
I use a two-phase framework to find yours and bring it to life:
Phase 1: Find your Positioning
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Client Identification
Understanding your client, what their problem is, and how it affects their life or business.
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Personal Definition
Who you are, and why you're uniquely positioned to solve that problem.
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Market Differentiation
The other options your clients are looking at, and how you stand out from them.
Phase 2: Bring it to life
Messaging Anchors
Most positioning exercises leave you with one sentence, like "I help X do Y." But there's more than one reason a client chooses you.
Messaging Anchors are how your positioning comes to life. They're the ideas that run through all of your content, each one answering one part of the question "why should I hire you?"
Hi, I’m Kat
I'm a solopreneur too, so I know what it's like to run your business and do all your marketing
Back when I started freelancing, I took courses, followed all the guru advice and jumped around like an idiot on Instagram, waiting for the clients to roll in.
It wasn’t until I took the time to understand why clients loved working with me that it became easy to show up consistently. Now content is easier to write, I get consistent inbound leads and I actually enjoy being on LinkedIn.
And I want the same for you too.
my Services
How to work with me:
The Essentials
For solopreneurs who need clarity on their clients and why they should choose them over the competition.
€750
/ 5 weeks
Includes:
- 3 x 60 minute calls
- Phase 1: Find your Positioning
- Recording & Transcript of every call
The Complete Package
For solopreneurs who need clarity, plus strategy and support to turn it into content that attracts aligned clients.
€1,500
/ 3 months
Includes:
- 6 x 60 minute calls
- Phase 1: Find your Positioning
- Phase 2: Bring it to life
- Weekly post review
- Recording & Transcript of every call
Payment plans available.
Recommended
I couldn’t have asked for a better experience!
I worked with Kat to redesign my website. Kat is highly professional, warm, friendly, and took the extra time to understand my wishes and needs during the project. She finished the project within our discussed timeframe, with very little edits from me.
Megan T.
Climate Founder
What happens next?
1. Book a Free Diagnostic
30 minutes to discuss where you're stuck and which program makes sense for you.
2. Fill out the questionnaire
Give me more detail before we start, so we know exactly what you need.
3. I do my homework
I research your business before and adapt my framework around what you need.
FAQs
Book a Free Diagnostic and we’ll spend 30 minutes figuring out where you’re stuck and which program makes sense for you. If you prefer, send me a message.
The Essentials gets you clear on your Positioning in three calls. The Complete Package does the same, then helps you bring it to life with your Messaging Anchors and a weekly review of your posts.
Implementation isn’t part of my programs, but I also offer design and development services. We can discuss this in the Diagnostic Call.
No, I don’t write content for you. But in The Complete Package, I give you a framework that makes it easy to create content yourself, and I review one post a week before it goes out.
That's pretty common — most of my clients have done some version of positioning before, but it's just not doing them justice anymore. On the Free Diagnostic, we'll identify where you need help.
Most clients feel immediate clarity after our first call. How quickly that turns into clients depends on how consistently you put it into practice, which is exactly what The Complete Package is there to support.
Yes! Just let me know by the end of our second call, and we’ll add Phase 2 to your program.
No problem, just give me at least 48 hours’ notice. And if something urgent comes up, life happens. Let me know and we’ll figure it out.
Book a power hour – €120
One hour to get you unstuck
Got a specific question or decision you need advice on? Or maybe you’re going round in circles and need someone to guide you?
Book a Power Hour and bring any question about your business, your LinkedIn or your Positioning. You’ll leave with clarity and concrete next steps.